Job Title: Marketing Development Manager
Employer: Altima Africa Limited
Duty Station: Nairobi, Kenya
Application Deadline: 17th September 2013
Roles:
• Provide marketing advice and consult with the leadership team on a short-term strategic direction and operation plans for a typically small to medium complex market/product line(s)
• Determine directions, priorities and assign resources with full accountability for results of functional areas
• Establish and manage budgets for one or more departments within a functional discipline within marketing such as market research, channel/product marketing, e-business/e-marketing, business/market development, branding, pricing, and new product marketing
• Identify and define market/product opportunities to meet sales and growth objectives.
• Develop and lead implementation of all aspects of the marketing plan.
Minimum Requirements
• An undergraduate degree in Marketing or Business Administration
• A Master’s degree in a related field will be an added advantage
• A minimum of 7-10 years of relevant working experience
Responsibilities:
• Consult with the leadership team on the short-term strategic direction, marketing plans, and operating plans to assigned areas and define guidelines/methods
• Initiate and approve projects to continuously improve efficiency and competitiveness.
• Lead in the alignment of the marketing plan to the strategic, financial, and brand goals of the business/P&L
• Perform functional strategic planning, including establishing and managing budgets for one or more organizations
• Manage one work group/department within a functional discipline, such as marketing research, channel/product marketing, e-business/e-marketing, business/market development, branding, pricing, new product marketing
• Determine priorities, timetables and assigns resources/tasks and accountable for the activities and results of their functional area
• Provide direct supervision to professional and support levels which include objective setting, performance management, and motivation, as well as training and coaching
• Determine best solutions for complex problems and utilize resources across work areas and departments to create solutions
• Resolve issues and conflicts related to direct reports
• Communicate with managers, functional leaders, area/business leaders, department heads, direct subordinates and external clients
• Share vision and demonstrate company values
• Negotiate and counsel on an expert level, justify controversial positions and demonstrate intermediate persuasion skills. Convince others to cooperate, grant approval, or take action of a certain kind
• Participate in relevant corporate programs/initiatives, comply with professional and quality standards, comply with corporate policies and procedures, and act in a manner consistent with organisational values and ethical standards
Duties:
• Develop, or assist more senior marketing managers in the development of marketing plans for new and existing products or channels/market area, and its implementation. Secure approval of marketing plans by senior leadership. Identify and define significant market/product opportunities to meet sales and growth objectives, taking local goals and investments into consideration.
• Define and prioritize customer insights/marketing research needs to inform the marketing plan, NPI, segmentation and on-going business decisions. Determine the market research goals and methodology, and manage market research projects. Actively communicate customer insights, findings and trends to functional leaders and influence customer-centric business decisions.
• Lead in the identification, prioritization, and selection of target customers by using segmentation and other market prioritization tools and techniques. Drive the use of appropriate tools and technologies to facilitate data-based business decisions and customer insights.
• Define and approve marketing programs and tactics for product portfolio optimization, packaging, promotions, channels, pricing, and other elements of the marketing mix. Define the metrics to be used to track marketing programs, and, when necessary pursue strategic and tactical shifts based on marketing metrics and comprehensive understanding of customers/competitors/channels.
• Set branding strategy in alignment with business direction, and lead internal and external teams on development and execution of integrated brand and/or product marketing programs, including packaging design projects, promotion activities, digital marketing, CRM, pricing promotions, and sales/demo materials. Manage approval of program tactics and ensure legal and trademark compliance, and implement tactical shifts.
• Determine portfolio strategies across the pyramid tiers, based on the understanding of all segments and both product and customer life cycles. Align brand and portfolio strategies, including elements such as sub-brands, fighter brands, private label, ingredient branding, and licensing, with marketing goals.
• Develop and implement pricing strategies and tactics in line with business goals and customer insights on value perceptions. Responsible for approval/rejection of special pricing requests for product line under his/her management.
• Partner with sales to develop strategic customer relationship approaches. Maintain strategic relationships with key channel partners. Lead the development and direction of a market coverage strategy, and manage trade marketing budgets and trade marketing programs in partnership with the sales manager.
• Manage new product efforts with cross-functional team; lead cross-functional team through gate review process for new products; partner with R&D/Laboratory and Finance to develop realistic business cases that clearly define the risks, rewards, and resources needed. Develop and implements effective new product launch plans that fully realize the opportunity in the market as quickly as possible. Consult with business management on financial implications of product decisions and assisting in the development of business strategies.
• Manage the implementation, tracking and optimization of interactive/digital activities, such as email or mobile campaigns, paid search and social media efforts. Integrate full consumer experience through web and other digital channels. Manage the execution and track the results of eCommerce marketing activities.
• Lead the cross-functional team, ensuring their understanding of key market concepts and measures that are critical to the business. Provide training on key marketing concepts when needed.
Competencies:
• Expert/master knowledge and experience with the most current theories and practices in a related discipline and a thorough knowledge of more than one related discipline, such as market research, channel/product marketing, business/market development, branding
• In-depth knowledge of multinational business areas
• Knowledge of computer programs and corporate systems relevant to the assigned area of responsibility
• Strong interpersonal communication skills.
How to Apply:
If you are qualified and up to the challenge visit www.altimaafrica.com/careers.php and apply online
Only qualified candidates will be contacted.
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